How to Prepare for a Trade Show in Just a Few Hours? FREOR Team Accomplishes the Impossible!

Getting ready for the trade show in less than a day

The FREOR manufacturing plant and the venue for the NRA Show 2024 are 3867 km (2403 mi) apart, with the Atlantic Ocean posing a significant obstacle. It was impossible to understand that we had only a week to prepare for the trade show from scratch and reach that kind of destination.

Amidst the chaos of Friday morning, our remarkable team didn’t just come up with one or two solutions, but four innovative ways to overcome the challenge and make the impossible possible!

In less than half a day, the FREOR team found the commercial refrigeration equipment suitable to showcase at the NRA Show 2024, taking it from our showroom. Our team quickly dismounted the refrigeration equipment, changed its voltage to match the USA standard, prepared it to be reassembled at the trade show again, and packed it for air transport. All possible marketing material, food mockups, and everything else were packed together. Our team booked a flight for refrigeration equipment on the same day and got it all through FREOR doors on the plain in less than half a day!

It was amazing to see how everyone came together to prepare FREOR for the highly anticipated event. Working collaboratively, we accomplished the seemingly impossible task without ever considering the possibility of failure.

One of the most stressful Fridays in FREOR history ended on a happy note. Even though we won’t be able to showcase everything as planned in the NRA Show 2024, you still will be able to see our multideck NDL JUPITER and freezer NDL ERIDA. Additionally, you will be able to see the self-service counter IDA S! And we will surely be able to tell the incredible story of how we started our journey into the US market.

Come to the NRA Show 2024, FREOR, and Marc Refrigeration booth 7629 to see the final result of what we achieved in half a day!